Hello! I’m Amanda Start and The Online Stylist is my inspirational space where I’ve been blogging about fashion and lifestyle since 2009. Thank you for visiting the blog!

Formerly from a finance background, a series of serendipitous events has meant that I’m now able to channel my passion for real-life personal style into The Online Stylist.

I live in the UK on the beautiful south coast with my family and am never happier than when I have coffee in hand and cashmere about my person.

The Online Stylist About


If you seek attainable luxury in your everyday wardrobe and lifestyle choices, I hope you enjoy this blog as somewhere to drop by for inspiration and a place to find the elements you’re looking for. The Online Stylist is a go to destination for timeless wardrobe staples, brilliant basics and indulgent luxuries.

I’m a firm believer that style transcends all ages, cashmere is an essential and that the finer details of life can be built into the everyday. I advocate starting Mondays with a fresh coat of red nail polish and finishing Friday with a glass of champagne!

online stylist about page

my style…

Falling into place in my forties; timeless, elegant, cool and simplicity are the watch words.

can’t live without…

My husband (Mr OS), our daughter (JC), loopy labrador (Biscuit), laughter, love and the joy of new shoes.

Love to shop at…

COS, Hush, Whistles, J.Crew, Baukjen, Michael Kors and Gap.

things that elevate the everyday…

Spring’s promise of new warmth, champagne Fridays, wearing sequins in daylight, hibernating in a holiday season bubble in winter, freshly laundered sheets and having the time to get lost in a book.

You Can Never Have Enough…

Coffee and cashmere of course!

Let’s Get Social:

Twitter // Instagram // Facebook // Pinterest // Tumblr // Bloglovin // LIKEtoKNOW.it

If you’re a brand wishing to collaborate with The Online Stylist, please contact me at: