First of all…celebrate!
You saw, you pitched, you negotiated…and you got the gig. Congratulations!
Something I’m repeatedly guilty of is not taking time to celebrate those all important achievements. Instead the particular To Do item in question gets ticked off and I’m already focusing on what’s next.
Securing a brand collaboration on your terms is a big deal – give yourself a pat on the back and enjoy an indulgent treat. Any of the three C’s work for me: Coffee, Cashmere or Champagne!
And then…move onto the real work of getting organised and ready to execute your content in a professional and timely manner…
Welcome back to the Working With Brands series! Its time to talk fielding offers and pitching ideas – two things that as a blogger, creep up on you. One a whole lot faster than the other in my experience.
Assuming you’re at the point in your blogging journey where there’s a need to talk about renumeration for your efforts (more on that here), it really helps if you can possess the following by the bucket load:
Negotiation skills, diplomacy and a healthy appreciation of your own talent and abilities.
Together with knowing when to lead with your business brain and when to let the creative brain take over, these skills are essential for building a steady income from blogging.
They all get easier with practice if that’s any consolation. I’ve lost count of the number of times, someone has said to me “Okay…but I HATE having the money conversation!” And that coming from fellow bloggers and brands!
Let’s start with the easier one first…
This next post in the Working With Brands series was going to cover fielding offers and pitching ideas but as I began putting it together, I realised there were a few pointers that really should be covered off first. More or less, it’s turned into a huge essay edited down to 6 tips for getting started!
Despite the fact that I sometimes feel like one of the original blogging dinosaurs (especially on a Monday morning!), I constantly have to remind myself that there are more and more people just starting out on their blog journey.
So what follows is a summing up of how I began dipping my toe into the sometimes murky waters of working with brands in terms of gifting and later on, sponsored content. Without considering these aspects first separately and then hand in hand, I don’t think I would be as far down the down the line on my own working with brands journey as I am now…
Want to know the blogging question I’m asked the most often? “How DO you go about working with brands?” The short answer would be, how much time do you have…as my answer will be L O N G!
Before the advent of bloggers freely sharing advice on their own blogs, this was definitely the question I asked the most often…both of others and myself! So I thought I’d kick off a new series here in Hints & Tips to cover some of the most common points about working with brands, all broken down into bite sized pieces.
Whether you’re just starting out as a blogger or are a bit more established and ready to take that next step towards generating an income, the question as a whole can honestly feel a bit daunting. I had no clue and so just tried a number of things over the years to see how they worked out.
Some fell flat, some flew and I aim to keep figuring out better approaches and strategies as the landscape continually shifts… but honestly, I don’t see it as a one size fits all secret formula…
After a lot of thought, this had to be reduced to a top five social media tips post. Which is a good thing as it means there is so much great advice readily available out there now to help get your social media feeds working effectively in conjunction with your blog.
But these are mine and thoroughly tried and tested, so I’m putting them up there at the top of my list. As always, they’re…