Last week I had the pleasure of attending an intimate press dinner with EILEEN FISHER to celebrate their 30th anniversary. Launching in 1984, long before minimalism and sustainability were the buzzwords of the moment, Eileen Fisher had a vision of producing timeless designs within a company that provided ongoing commitment to support women and make a positive impact on the world.
Thirty years on with more than 60 stores worldwide, Eileen continues to head up her eco-minded label with a social conscious and one that produces beautifully simple clothing. And oh the clothing. Every time I walk into one of the London stores, I fall in love with their uncomplicated iconic pieces all over again…but more on that later.
Our evening began with a drinks reception at the newly opened Ham Yard Hotel in Soho – if you haven’t been to this stylish gem of a hideaway, book now. If the amazing food is anything to go by, this is set to become the place to go for the summer – rooftop terrace anyone?
I got to enjoy dinner in fabulous company including my lovely Push PR friends and the effervescent Lucy Reber, Shopping Editor at Stylist magazine who made me laugh so much my sides ached by the end of the evening. All 30th celebrations should be this way!
I was inspired by my chat with the FILEEN FISHER team who had flown in from NYC especially for the occasion – their passion for the company, commitment to the empowerment of women and love for the collections produced is clear to see. I think Eileen herself captures the essence of their enthusiasm so well… “Our 30th anniversary is rooted in the idea of love because love is the essence of the brand, from how the clothes are made, to the culture of the company, to how they make you feel when worn. Love is infectious—it’s a great magnet that draws others in and inspires action. Love may not be all we need—a great dress, cashmere sweater, and the right top is also nice—but it’s all we need to strive for.”
In honour of the ongoing celebrations, EILEEN FISHER are launching two special capsule collections for Autumn/Winter 2014. The Icons recreates and reinvents six pieces from Eileen’s original collections such as The Box Top, as shown in the header photo, The Coat from 1991 and The Maxi, a gorgeous cardigan created in 1999 that grazes the ankles.
There’s also my personal favourite, The Fisher Project; a capsule collection of edgier bolder pieces with exaggerated fits and silhouettes. These images are just a small sneak preview and having seen it in full, let me tell you, I cannot wait for this to launch – watch this space!
When it was time to depart, I headed back to what I could easily consider my regular London home from home, The Tower hotel. Welcome gifts and best of all, a HUGE bed in which promised a very good night’s sleep awaited and of course that stunning view that captivated me the last time I stayed there.
The following morning, after the luxury of a Nespresso in my room and a liberal application of concealer and red lipstick, fired up by all the sartorial splendour of the night before I headed over to EILEEN FISHER in Covent Garden to indulge in a little thoughtful retail therapy of my own. The spoils of which will be no doubt be appearing in an outfit post coming this way soon.