IDA By Donna Ida Launches

As of today you can finally get your hands on the new IDA collection by the jean genius known as Donna Ida Thornton – it’s available to pre-order online now and will be arriving soon. I blogged about it here and was also lucky enough to get a sneak preview of the collection in person back in October.

The collection celebrates the iconic woman with true-waisted and tailored jeans and classic co-ordinates to beautifully compliment them. Donna’s inspirations were captured perfectly on her mood  wall in the showroom.

If I had to pick favourites I would choose the Jeanie cigarette leg jeans in black – the mileage in a great pair of black jeans is endless. The same goes for the Out Of Africa lightweight silk shirt and the St Tropez Tee, both in Milk… and both destined to go to the top of the wardrobe staples list.

1. St Tropez Tee in Milk – £75 2. Jeanie cigarette leg jeans in  black – £150 3. Out Of Africa lightweight silk shirt – £175 4. Ivy skinny jeans in Noir Dreamtime – £165

And for every three staples you need one statement piece. Step up Ivy skinny jeans in Noir Dreamtime with a vintage print that captures an art deco era with a contemporary edge.

If you’re impatient for the collection to arrive, you can solve your denim dilemmas by shopping the Donna Ida sale meanwhile.

What do you think of the new IDA collection and will you be giving anything a try?

Donna Ida

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