Being a fashion blogger and frequent online shopper, it pleases me when I see beautiful inspiring features on a retailers site. If done well, it’s such a powerful pull and in my case certainly, it’s strong enough to sway me into hitting that Add To Bag button faster than you can say well done to the marketing department.
Maybe this is a side effect of finding inspiration from so many great fashion blogs on a daily basis but in my humble opinion, some online retailers need to work harder if they are to compete with the feeling you get when you shop in store. Seeing the movement of the clothing in video clips, showing different angles and great styling are all key but for me, they need to be brought to life by a little story telling now and again.
Case in point – the A Day In Her Life style story that I saw on the Isabella Oliver 365 Collection site last week. The moment I saw the first image I was eagerly clicking through the site wanting to buy everything in the entire shoot. Without inspiration life can be dull and whilst I may not look quite like the lady perched on the side of the bath as I get ready in the mornings *coughs*, I sure as hell want her dress!